Campaigns
Raising awareness of issues of importance to older people
Our recent campaigns
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![Chatty benches]()
Chatty benches
Chatty benches are springing up all over the country to combat loneliness and reduce social isolation. Find out more about this initiative to help people start talking more.
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![The Anchor Games]()
The Anchor Games
To celebrate the array of sporting events that take place each summer and promote physical wellbeing we hosted our very own Anchor Games in 2024.
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![The Platinum Pound]()
The Platinum Pound
We're urging businesses across the country to sign the Age-friendly Employer Pledge to make workplaces more age-inclusive and calling on government to remove barriers to working in later life.
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![Unlocking Later Life]()
Unlocking Later Life
Our Unlocking Later Life report sets out ways in which we can transform our society and futureproof later life, to benefit not only the older people of today but those of tomorrow. Find out more.
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![Residents and colleagues get moving in March]()
Residents and colleagues get moving in March
Throughout March 2023 we focused on getting moving in whatever way we could to encourage more people to hit the government’s recommended target of 150 minutes of activity per week.
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![Music4theMind]()
Music4theMind
Our care homes launched a dementia music therapy programme in 2022 to support residents living with dementia and upskill carers in their understanding of the power of music. Find out more.
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![Standing Up 4 Sitting Down]()
Standing Up 4 Sitting Down
Since 2019 we've been Standing Up 4 Sitting Down and calling on shops to help older people access the high street by providing adequate seating in public spaces.
Contact our Communications team on 07713 085 004
If you are a journalist and would like to speak to someone, please call the duty media officer.
Find out more